Chapter 80: Robotaxi: Tesla, 2022

This chapter introduces Tesla's robotaxi initiative in 2022, showcasing the concept vehicle and the key team members driving the autonomous vehicle project under Musk's direction.

In 2022, Tesla unveiled its robotaxi concept as a major pivot in the company's autonomous vehicle strategy. Musk assembled a core team including Omead Afshar, Franz von Holzhausen (Chief Designer), Drew Baglino (powertrain engineer), Lars Moravy (engineering lead), and Zach Kirkhorn (CFO) to develop the vehicle. The robotaxi represented Tesla's vision for a fully autonomous, purpose-built vehicle distinct from its existing model lineup. The concept emphasized efficiency and autonomous operation without traditional steering wheels or pedals, reflecting Musk's ambitions for a fleet-based autonomous ride-sharing future. The chapter frames robotaxi as a strategic focus for Tesla's long-term growth trajectory.