Chapter 87: All In: Twitter, November 10–18, 2022

This chapter covers the intense week following Musk's acquisition of Twitter, as he moves swiftly to restructure the company, cut costs dramatically, and assert control over operations. The period marks the beginning of Musk's hands-on management of the platform and major workforce reductions.

In the days immediately after taking ownership of Twitter on October 27, 2022, Musk dives deeply into the operational and financial restructuring of the company. He implements aggressive cost-cutting measures, including significant layoffs of the workforce, and begins making rapid changes to product features and company policies. Engineers and staff work around the clock in what Musk characterizes as a commitment to the mission. The chapter documents Musk's direct involvement in technical decisions and his push for rapid iteration and change across the platform. Tensions rise as the scale of changes and workforce reductions become clear to employees and the public. Musk's management style during this period reflects his characteristic intensity and willingness to make bold decisions quickly, reshaping Twitter's organizational structure and culture in real time.